It just seems natural to owner and founder, Tracey Drews, that Grassroots a salon opened in the spring of 2006 – because here at the salon, fresh ideas are always sprouting.

Years of working in a variety of styling environments shaped one clear vision for Tracey. She wanted to own her own salon, but only in an environment that embraced each stylists’ uniqueness and creativity.

The salon is very relaxing and friendly and the positive energy of the place makes it obvious that the stylists are comfortable and love what they do.

Lisa Bouwer Hansen

At Grassroots, each stylist is an independent Hair Artisan.

Our Hair Artisans take personalized guest services to heart, bringing their gifts and expertise in hair art to creating your unique, true nature style.

The whole vibe of the salon is about beauty and independence, which I relish. I can tell that Tracey and the Grassroots team are engaged in our community in so many meaningful and creative ways. Love being a part of that environment!”

Robin Janson, Owner of Urban Evolutions

Full Circle

At the center of the Grassroots business is a “full circle” philosophy.

What we do,
how we live and
how each person contributes is connected.

Tracey believes that “everyday is earth day”, and the choices we make on a daily basis impact the earth.

Understanding that our beauty industry is filled with synthetics and chemicals, we are hyper-committed to keeping a “cleaner, greener” salon environment.

That’s why we have partnered with Aveda to offer you haircare products-

  • products that put truth back in natural haircare
  • products that are grounded in goodness to provide you with true health and beauty, inside and out.

Grassroots is the natural choice
to growing your beauty.

Sustainable Entrepreneurship

Owner, Tracey Drews, is a graduate of a groundbreaking business program in the Fox Valley. She was one of the first graduates of the E-Seed Entrepreneur Training Program at the Venture Center at Fox Valley Technical College. She joins hundreds of fellow graduates who have improved the area economy by creating businesses and jobs.

Let your true nature shine!
…Grassroots style!
Contact us today…
Experience the
Grassroots a salon